9. Your Shop Building Options
To open an Internet shop, you must create web pages with your information. You have four options:
1. Create your own web pages from
scratch.
This requires a strong knowledge in writing your own HTML computer
code, knowledge in CGI programming and JavaScript or Java. This is
obviously not the easiest way. These days even professional web
page developers use special software for the purpose.
2. Pay someone else to create your shop for you.
This may be a good option, depending on your budget. It
can be very expensive, if you are not careful. Get a fixed price
contract so you don't get caught out. However with the right
developer it can make your life easier.
You can also ask a developer to use a software package which you
purchase for yourself, such as ShopFactory. The developer can then
build the shop for you, and when it is ready hand it over including
the software - so you can maintain it yourself. But make sure you
agree with the developer that you will get ALL files. That way
making a few small changes, such as changing a price and adding a
few products can easily be done - and costs nothing.
3. Use shop building software.
I may be biased here, but I always liked this option best. The
software takes care of all the issues, such as design, tax and
shipping calculations and so on. All you have to do is enter your
product and shop information. Best of all you should be able to get
away with a once off payment which you can easily budget for and
which may even be tax deductible. And you are in complete
control.
4. Build it directly on the Internet.
Some ISPs or Service providers allow you to build your shop
directly on their system via the Internet. This usually means they
assign you an Internet shop address, and if you become unhappy with
the ISP service, all the work spent on the shop is lost, as you
can't take it with you.
If you want to build your shop using such a service, at the very least make sure you can point your own Internet address to this shop. You will spend a lot of effort promoting your shop address. If it is owned by someone else, they effectively control your shop.
Also check the connection speed. Building a shop directly online can be very time consuming and frustrating, if you do not have a very fast Internet connection. And very expensive, if you are subject to timed phone call charges.
8. Low cost e-Commerce entry 10. Your Window to the world
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